Blanco one of my favorite high street brands in Spain inaugurates the Spring Summer 2012 season with the campaign WE LOVE SUITEBLANCO by means of which the store chain begins a new stage and creates expectation about the new arrivals this season.
I’m still waiting for the chain to open in the main cities of Europe, cause I did a lot of shopping at Blanco when I was living in Madrid.
WE LOVE SUITEBLANCO, SPRING SUMMER 12
Modelled by Brazilian Izabel Goulart and the Serbian Nikola Jovanovic the Spring Summer campaign shows well-defined looks in which the style of an imposing yet always feminine woman is highlighted. With just a few elements ideal outfits are devised: blouse and jeans; dress and microbelt; top and chinos; tricot and hot pants in original denim.
Water-green, creamy pink and raw ivory sherbet swirls define the chromatic palette of a collection which comes sweetened. But if these are usually the tones which invite to romanticism, this time what will really grab you are the perfect pleats, the delicate mobility and the semi-transparencies in fine gauze garments.
I LOVE ACCESSORIES
Blanco states its devotion for the complements and accessories with a campaign in which they take centre stage. Bag sets, the swapping of heels and multi-position of costume jewellery which follow the trends and characterise the soft lines of the clothes collection.
Everything depends on the occasion and, self-evidently, personal allure.
I LOVE ACCESSORIES is not another seasonal campaign but rather a manifesto of the fashion company.