Discovering new talent: Rolando Santana

I've always been fascinated by newly discovered designers. They haven't yet sold their soul to the fashion industry rules or any investment fund. Their creativity comes based on inspiration and a fresh look to the world of women. They don't have to shock fashion magazine editors, they just want to get the attention of the customer with fabrics, colors and shapes. 


During last New York Fashion Week I discovered Rolando Santana, who in his 4th season is known for his exquisite dresses and is primarily focused on designing with the customer in mind and creating looks that always make women look and feel their best.

Born  in Mexico, Santana started his fashion dreaming since childhood watching his mother make beautiful dresses in her small home-run business.

“at that time, little did I realize, that her sewing room would serve as the inspiration for my love of fashion, and nurture my dream to become a designer.” - Santana says

He moves to New York in 1991 and from then on he transforms his dream in a design job after studying at FIT. In 2009 after a successful career designing for well-known dress companies, Santana decided, that the time was right to open his own collection.

Rolando Santana’s Spring 2012

 An Italian Love Affair

Inspired from his travels to the beautiful city of Florence for the Spring 2012 Collection, Rolando Santana has chosen a color pallet ranging from white, alabaster, hints of sage, and several shades of tan, inspired by the drenching color of the sun hitting parts of the city at different times of the day. Silk Taffeta and chiffon, textured metallic raw silk, sophisticated prints on silk twill and sheer mesh with embellishments, will certainly have a modern relevance to the renaissance city.

Throughout Santana’s collection, the pieces accentuate the feminine and sophisticated flair of the classic Italian woman. Form fitting sensual pants along with playfully timeless full-skirted dresses and jacketed silhouettes, Santana combines the classic romantic city feel with his modern interpretation, giving women the ultimate perfection between historic and contemporary Florence. Known for his exquisite dresses, Santana continues his elegant draping, asymmetry and exquisite sensuality.

 “The energy of the city, both day and night; shopping at the market, neighborhood outdoor café to a stroll down a narrow cobblestone Florentine street, were all inspiration to me. I think of the women I design for and how I see them in different parts of the world”, says Santana.

This season, Santana has collaborated with the iconic Manolo Blahnik, whose luxury shoe brand is made exclusively in Italy. The shoes made its debut on Rolando Santana's New York Runway show in September and I am one of the lucky women who has these shoes in my collection.

Rolando Santana Spring Summer 2012
The Runway Show 

You can find more info on Rolando Santana visit:


rolandosantana.com


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Posted in: NYFW,ROLANDO SANTANA,SPRING SUMMER 2012