During Milan Fashion Week, Anja and I were invited to the event that Avon Italia had organised to present the new lipstick Shine Attract. It was a lovely evening where we had the chance to meet other bloggers and also have an interesting conversation with Carla Gozzi from the TV program “Ma come ti vesti?” and Avon’s PR Giorgia. It was an important event because Avon launched a new lipstick which has a special formula. It offers an intense colour and shine in one product, which is really great.
Shine Attract is available in 10 shades from strong shades like Cherry pie, Happy Pink, Passionate Red and Orchid to light shades like Natural Glow, Guava, Rose Bouquet etc. The most important thing about the lipstick, which makes it coveted by many women is the hydrating clear outer gel, which makes lips very smooth.
Liz Pugh of Avon’s Professional Make-Up Artist Team, says, “Avon gets it right yet again with the hugely on-trend shade of Guava. The catwalks were awash with soft nude lips this London Fashion Week and Shine Attract Lipstick is the perfect way for women to replicate the look. Not only is the colour spot-on, the outer gel is infused with Vitamin E and Jojoba, making it ultra smooth and easy to apply.“
Liz continues, “The custom-treated pigments contained in Shine Attract’s colour core prevent feathering and bleeding, while the clear hydrating gel infuses lips with virtually weightless shine. I love using it on my clients because it provides everything you could ever need from a lipstick – it’s a package of pure lip perfection!“
I’ve been using it for over a week now, and from my personal experience, this lipstick is a perfect one to have with you all the time. The coverage is lasting and even though it is shiny it never gives you the sticky feeling. I love particularly the creamy moisture and the lustrous colours.
It needs to be applied twice to get the color right on your lips.
Colors: Rose Bouquet P2, Mysterious Mauve P101, Plumberry P201, Orchid P202, Cherry Pie P301, Passionate Red P302, Guava P401, Copper Connection P502, natural Glow, Happy Pink.
What is your favorite color from the Avon Shine Attract Collection?