Hugo Lets Party

hugo boss party berlin

Dress MSGM Shoes Zign Necklace Radà




Attending the Hugo by Hugo Boss Fall Winter 2013 2014 fashion show was great, especially for such an important milestone for the german fashion brand celebrating its 20th anniversary. But the day’s program was full activities which included a fragrance workshop for the launch of the latest Hugo men’s perfume Hugo Red, a special dinner and after the fashion show a ‘red’ party. I can’t talk for now about the fragrance which launch is expected in March 2013, but what I can tell is that Jared Leto is again the face of the campaign and a special creative project will follow for all the video-makers out there. 






hugo boss party berlin


Assistere alla sfilata della collezione Autunno Inverno 2013/2014 di Hugo by Hugo Boss è stato bellissimo, soprattutto per i festeggiamenti del  20 ° anniversario del marchio. Il programma della giornata è stato pieno di attività che comprendevano un workshop particolare sui profumi centrato sul lancio della nuova fragranza maschile Hugo Red, una cena speciale e dopo la sfilata di moda anche un party tutto ‘rosso’. Per ora non posso parlarvi in dettaglio sul profumo, il lancio del quale è atteso per Marzo 2013, ma quello che posso svelarvi è che Jared Leto è ancora una volta il volto della campagna. In più insieme al profumo sarà lanciato un progetto speciale creativo che vedrà coinvolti tutti i videomaker là fuori.


hugo boss party berlin

Dress MSGM

hugo boss party berlin

My favorite necklace at the moments by Radà
hugo boss party berlin

Shoes by Zign, also seen here

hugo boss party berlin

They got my name right while organizing the seats at the fashion show.  I feel like I should celebrate that everytime :-)





Hugo Red fragrance workshop
hugo boss party berlin
hugo boss party berlin
hugo boss party berlin
hugo boss party berlin
hugo boss party berlin
hugo boss party berlin



Hugo Dinner at Volt restaurant
hugo boss party berlin



Hugo Boss Party
hugo boss party berlin
hugo boss party berlin
hugo boss party berlin


Backstage of my own 


hugo boss party berlin
hugo boss party berlin

hugo boss party berlin

Hotels be warned, cause I love jumping on beds everytime I can. 



hugo boss party berlin


A Hugo Boss fairy had entered my hotel room while I was partying and had left some great gifts. Its christmas all over again.

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