French fashion house Chloé celebrates its 60th anniversary with a limited re-edition collection. This collection which was launched first in Paris Printemps on January 24th will be available at Selfridges in London, Net-a-Porter and Barney’s New York starting from March 2013. All the pieces have been picked from the Chloè archives, 16 in total, including iconic designs like the 1960 Embrun dress by Chloé founder Gaby Aghion, 1983 Violin dress by Karl Lagerfeld, 2001 Pineapple t-shirt by Stella McCartney, 2009 camel cape by Hannah MacGibbon and Paddington bag which is the brand’s first ‘it bag’.
We will enjoy an historical voyage inside the creativity world of Chloè through 8 mini-videos which will be available every week. The first video is out, featuring ‘La blouse’ an iconic piece designed by Gaby Aghion for the Spring Summer 1960 collection. The film includes models wearing the re-edition but also some original clips from when ‘La Blouse’ was first presented in Paris. The commentary (in French but with English subtitles) is done by Michele Rosier which collaborated as a designer at Chloé in the 60s.
The second one will feature the famous Violin dress by Karl Lagerfeld. Let me know what you think of this re-edition collection. Is this a move that other brands should aslo make to give us the opportunity to shop iconic pieces from the past?
Stay tuned for more on www.chloe.com .
Sponsored by Chloé