Chloe Celebrating 60 Years of Style

chloe 60th anniversary collection

French fashion house Chloé celebrates its 60th anniversary with a limited re-edition collection. This collection which was launched first in Paris Printemps on January 24th will be available at Selfridges in London, Net-a-Porter and Barney’s New York starting from March 2013. All the pieces have been picked from the Chloè archives, 16 in total, including iconic designs like the 1960 Embrun dress by Chloé founder Gaby Aghion, 1983 Violin dress by Karl Lagerfeld, 2001 Pineapple t-shirt by Stella McCartney, 2009 camel cape by Hannah MacGibbon and Paddington bag which is the brand’s first ‘it bag’.
We will enjoy an historical voyage inside the creativity world of Chloè through 8 mini-videos which will be available every week. The first video is out, featuring ‘La blouse’ an iconic piece designed by Gaby Aghion for the Spring Summer 1960 collection. The film includes models wearing the re-edition but also some original clips from when ‘La Blouse’ was first presented in Paris. The commentary (in French but with English subtitles) is done by Michele Rosier which collaborated as a designer at Chloé in the 60s.
The second one will feature the famous Violin dress by Karl Lagerfeld. Let me know what you think of this re-edition collection. Is this a move that other brands should aslo make to give us the opportunity to shop iconic pieces from the past?

Stay tuned for more on www.chloe.com .

Sponsored by Chloé

Chloé Attitude

4 Comments

  • Reply February 8, 2013

    FASHION TALES

    Yes, absolutely! I love this and think the mini videos is a great concept to do. I personally would love to see iconic pieces from collections. Enjoy your weekend dear. xx/Madison

  • Reply February 2, 2013

    Giulia

    Yes, please! Especially Fendi. Please please please, make a pair of Chameleon mary janes again. I’ve been stupid enough to miss the first edition, I won’t make the same mistake again, I promise! :)

  • Reply January 30, 2013

    Angie T.

    I think designers should bring back their iconic pieces, because i have realized that people are getting inspired day by day by old collections or old trends. If designers show their iconic pieces, they will get lots of attention. Nowdays they are experimenting more with their creativity by bringing new things that sometimes aren’t the ones we want to see so that’s why many of us want to stay old. When i say old i mean dressing with elegance…

  • Reply January 30, 2013

    Francesca

    I think so, especially if you have very famous former creative directors. Sometimes we buy thinks because, in our opinion, they will be forever. but what about if we have skipped that collection?

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