Last month I was in Vienna for the worldwide launch of the new Omega Ladymatic and to get the real feel of austrian fashion, we visited the showroom of the designer Lena Hoschek. Entering the showroom was like entering a parallel world and time. The designer is famous for her 40s and 50s pin-up inspired dresses, with motives and patterns taken from folklore, mixing everything with rock&roll and punk. Lena is the former assistant of Vivienne Westwood from whom apparently she has learned how to express the eccentricity.
|‘Betty Draper has called, and wants her kitchen back.’ It is amazing how every room in the Lena Hoschek showroom is filled with so much history and inspiration.|