Shopping is an experience that everyone can associate with a different memory or feeling. For me, it is an addictive hobby that brings immeasurable amounts of joy with each new purchase. Others go shopping simply to buy necessary items, and not for any specific thrill. Then there are those who prefer online shopping which does not require any of the difficulties of parking, trying on items, or even getting out of bed. All of these people, although through various methods, have complete control over what they buy and where they buy it. Shoppers in the 21st century prioritize convenience and service over anything else when deciding where to shop. If a store does not provide a welcoming environment or easy to navigate website, it is effortless to go somewhere else. However, the shops who have values centered on the customer’s needs can make the retail experience enjoyable for any kind of shopper. While many stores can be filled with the items I am looking for, it is the ones that go above and beyond that I will be returning to.
Now that there is the ease of clicking between websites to find the perfect new item, stores need to provide an in store experience to get people off of their couches. With Harvey Nichols rewards
program these expectations are met. At the most minimum tier level, that does not require any points, you have access to a style concierge, special offers, and sales previews. The next two levels include glamorous additions like your own make up artist, private shopping events, and beauty tutorials. If these in store benefits are not enough to get you outside, spend enough to reach the highest tier and receive express returns and a stylist at home.
The rewards program was just recently launched and is completely free to sign up for. It is an app that gives back to customers every three months, as opposed to only once a year. For every pound the customer spends, a point is added to their account. Each quarter there are four levels the customer can reach that provide new benefits at every tier. Once the customer has unlocked the next level, the previous perks are added to the new ones. At the end of each quarter points can be redeemed for indulgent experiences such as a massage or dinner for two. Instead, if you do not know which reward you prefer, you can use the points to get a store voucher to put toward that item you’ve been coveting. This rewards program is unique as it does not require another card to be added to your wallet. Now the iPhone
you already bring everywhere can be used to earn new experiences. This program is available in-stores and online, so it is accessible to every type of shopper.
Launching the new Harvey Nichols rewards program with a video that puts the spotlight on the shoplifters that have been getting their freebies illegally is a sure way to get the message through. We all love freebies, that’s why we can get them now just doing what we do best.. shopping.
*This post is sponsored by Harvey Nichols, opinions are mine