Omega Museum

When thinking of Omega watches in time keeping history I think of 3 great events. The Los Angeles Olympic Games in 1932 where the first stopwatches were used with Omega being the official timekeeper, and it is the same today. 1946 Omega introducing the the Seamaster, the famous James Bond watch. 1969 the Omega Speedmaster Professional is the first watch to go to the moon on the wrist of Neil Armstrong. 

But of course these are milestones of Omega's men watches. So when I visited the Omega museum in their Vienna store I was curious to see the history of women's watches in this industry that has been primarily man dominated. The curious thing to know is that wristwatches were first created for women only, while men used only pocket watches. This separation was very strict at the time at the point that no man would be ever seen wearing a watch on his wrist because it was considered feminine. Only after the WWI wristwatches were introduced also for men, after soldiers found it more practical to wear their timepieces on their wrists, instead of having them in their pockets. 

Seeing the engravings on the covers of the pocket watches, the accuracy of the dial design and the precious materials you could tell how watches showed status from the beginning of their use. It has never been an object used just to show the time, has it?

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Into the World of Lena Hoschek

Last month I was in Vienna for the worldwide launch of the new Omega Ladymatic and to get the real feel of austrian fashion, we visited the showroom of the designer Lena Hoschek. Entering the showroom was like entering a parallel world and time. The designer is famous for her 40s and 50s pin-up inspired dresses, with motives and patterns taken from folklore, mixing everything with rock&roll and punk. Lena is the former assistant of Vivienne Westwood from whom apparently she has learned how to express the eccentricity. 

Lena Hoschek's Spring Summer 2013 collection has the theme of a Mexican fiesta with flower prints with a wide range of colors, ultra-feminine cuts with over the knees skirts and an highlighted waist. In the showroom Lena showed us also the workshop where every dress is made. But my favorite part was her office, where the whole place was a moodboard. It was like entering in Lena Hoschek's world and see how her creative process is influenced by vintage photography, design and prints. 

The vintage inspired collections of Lena have something more to them being coveted by modern women as well. Lana Del Rey just wore a Hoschek creation on the Cannes film Festival red carpet. The new vintage rockabilly is taking over the fashion world exploring different countries' folklore from Russia to Mexico. Look also what Dolce & Gabbana has done so successfully with the Sicilian style folklore  making it a signiture for their brand. 

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Vanity Fair Pic Chic

Just the other day I noticed on Instagram a family member of mine showing their One Direction and Selena Gomez posters and I'm like 'what's wrong with you'. Then I remembered my room's walls when I was a teenager full of Leonardo di Caprio's images and magazine cut offs. We all have posters in our walls during our teen years, and most of us are ashamed of that phase. I think I was lucky enough to have teenage dreams about a boy who turned out just fine in his adulthood and went to make movies with Scorsese and Spielberg. 

So here is me 14 years later with Leo again. In the big worldwide promotion of his latest movie 'The Great Gatsby' Leonardo di Caprio is featured on the May issue cover of Vanity Fair. I attended the Vanity Fair Pic Chic event celebrating spring and eco-living with an afternoon of delicious food, great jazz music and celebrities. I was dressed in white enjoying my time with friends and surrounded by Leonardo di Caprio covers. The best Sunday ever.  

Wearing: Dress by River Island, Shoes Zign, Bag Burberry, Sunglasses Vintage Fendi

On Instagram #VanityPicChic

Check out the video and more images from the afternoon on Vanity Fair

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Curly Pride with Redken

I was born curly and by the time I was a teenager I hated my hair so at 14 I got introduced to the hair straightener and from that moment on I've been a girl with straight hair for more than 10 years. This till last year when I cut my hair really short and getting them done with the straightener was impossible. Now I've started experimenting with the volume and my natural messy curls. And let me tell you, that having the perfect curls is much more work than getting your hair straight. I was really happy to get introduced to the Redken Curvaceous collection and the styling products especially formulated to create the perfect curls. The secret of the collection is Redken’s exclusive Curl Memory Complex.
Redken Curvaceous 

But the Redken experience isn't just about the products, it is about the people who use these products daily at a professional level, who help women make the right choices on hairstyle and treatments. For the first time I was given a questionnaire to fill with information about my lifestyle and the relationship I had with my hair. This to better help the hairstylist make the right choices for my curls' treatment.

Redken consultation based on hair analysis, lifestyle and face shape

 

Creating the perfect curls:

Step 1: Curvaceous Cream Shampoo which provides curl definition while maintaining hair's natural oils
Step 2: Curvaceous Conditioner for extra curl definition and softness
Step 3: Satinwear 02 Ultimate Blow Dry Lotion which protects the hair from the heat of the blow-dryer and also from the sun UV rays to protect haircolor.
Step 4: Curvaceous Wind Up in spray reactivates the curls. It can be used before or after blow drying  but also during the day to get the perfect looking curls.  

After a week of use of the products which were especially choosen for my hair type I've already started an addiction to the Redken Curvaceous Wind Up, as it really delivers what it promises. On those days where my curlos have no definition, a spray of Wind Up and they go back to being perfect.

I'd advice getting your own consultation at the Redken saloons, to find the products that will fulfill you 'hair expectations'. 

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