Into the World of Lena Hoschek

Last month I was in Vienna for the worldwide launch of the new Omega Ladymatic and to get the real feel of austrian fashion, we visited the showroom of the designer Lena Hoschek. Entering the showroom was like entering a parallel world and time. The designer is famous for her 40s and 50s pin-up inspired dresses, with motives and patterns taken from folklore, mixing everything with rock&roll and punk. Lena is the former assistant of Vivienne Westwood from whom apparently she has learned how to express the eccentricity. 

Lena Hoschek's Spring Summer 2013 collection has the theme of a Mexican fiesta with flower prints with a wide range of colors, ultra-feminine cuts with over the knees skirts and an highlighted waist. In the showroom Lena showed us also the workshop where every dress is made. But my favorite part was her office, where the whole place was a moodboard. It was like entering in Lena Hoschek's world and see how her creative process is influenced by vintage photography, design and prints. 

The vintage inspired collections of Lena have something more to them being coveted by modern women as well. Lana Del Rey just wore a Hoschek creation on the Cannes film Festival red carpet. The new vintage rockabilly is taking over the fashion world exploring different countries' folklore from Russia to Mexico. Look also what Dolce & Gabbana has done so successfully with the Sicilian style folklore  making it a signiture for their brand. 

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Vanity Fair Pic Chic

Just the other day I noticed on Instagram a family member of mine showing their One Direction and Selena Gomez posters and I'm like 'what's wrong with you'. Then I remembered my room's walls when I was a teenager full of Leonardo di Caprio's images and magazine cut offs. We all have posters in our walls during our teen years, and most of us are ashamed of that phase. I think I was lucky enough to have teenage dreams about a boy who turned out just fine in his adulthood and went to make movies with Scorsese and Spielberg. 

So here is me 14 years later with Leo again. In the big worldwide promotion of his latest movie 'The Great Gatsby' Leonardo di Caprio is featured on the May issue cover of Vanity Fair. I attended the Vanity Fair Pic Chic event celebrating spring and eco-living with an afternoon of delicious food, great jazz music and celebrities. I was dressed in white enjoying my time with friends and surrounded by Leonardo di Caprio covers. The best Sunday ever.  

Wearing: Dress by River Island, Shoes Zign, Bag Burberry, Sunglasses Vintage Fendi

On Instagram #VanityPicChic

Check out the video and more images from the afternoon on Vanity Fair

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Curly Pride with Redken

I was born curly and by the time I was a teenager I hated my hair so at 14 I got introduced to the hair straightener and from that moment on I've been a girl with straight hair for more than 10 years. This till last year when I cut my hair really short and getting them done with the straightener was impossible. Now I've started experimenting with the volume and my natural messy curls. And let me tell you, that having the perfect curls is much more work than getting your hair straight. I was really happy to get introduced to the Redken Curvaceous collection and the styling products especially formulated to create the perfect curls. The secret of the collection is Redken’s exclusive Curl Memory Complex.
Redken Curvaceous 

But the Redken experience isn't just about the products, it is about the people who use these products daily at a professional level, who help women make the right choices on hairstyle and treatments. For the first time I was given a questionnaire to fill with information about my lifestyle and the relationship I had with my hair. This to better help the hairstylist make the right choices for my curls' treatment.

Redken consultation based on hair analysis, lifestyle and face shape

 

Creating the perfect curls:

Step 1: Curvaceous Cream Shampoo which provides curl definition while maintaining hair's natural oils
Step 2: Curvaceous Conditioner for extra curl definition and softness
Step 3: Satinwear 02 Ultimate Blow Dry Lotion which protects the hair from the heat of the blow-dryer and also from the sun UV rays to protect haircolor.
Step 4: Curvaceous Wind Up in spray reactivates the curls. It can be used before or after blow drying  but also during the day to get the perfect looking curls.  

After a week of use of the products which were especially choosen for my hair type I've already started an addiction to the Redken Curvaceous Wind Up, as it really delivers what it promises. On those days where my curlos have no definition, a spray of Wind Up and they go back to being perfect.

I'd advice getting your own consultation at the Redken saloons, to find the products that will fulfill you 'hair expectations'. 

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Momentum

Open up your eyes, then you realise. 
Here I stand with my everlasting love. 
Need you by my side. 
Girl to be my pride. 
Never be denied everlasting love.... 

With Everlasting Love I was first introduced to the the greatest jazz-pop artist of the recent years, Jamie Cullum. So when I got the invitation to the private showcase of his latest album Momentum at Café Trussardi I was super excited. During the event he played some tracks from Momentum (to be released on May 20th) including a version of Pure Imagination from the 1971 musical  Willy Wonka & the Chocolate Factory, but also a few his past album The Persuit. We also got to see his signiture move of singing while standing on the piano. This was a great afternoon of music and drinks. 

Sunglasses vintage Fendi, Bracelet and earrings Stroili Oro Dress A La Fois , Shoes by Zign

Jamie wearing total look Trussardi

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